What Is A Press Release

What is a Press Release and Why Should You Care?

Press releases are recorded or documented drafts sent to the journalists, editors, reporters, broadcasters and other media personnel by individuals or firms seeking self-promotion. This media then, if it finds the matter to be actually newsworthy, publishes or broadcasts it in the relevant networks for the impact of publicity and strengthening PR for a particular service provider, product, company, event or even individual for that matter.

What is a press Release: Different Perspectives

The answer to what is a press release, in a layman’s terms would be that it’s an informative guide from a company to acquaint people with its positives, often seen in newspapers, magazines etc. A PR person would answer the same question in a different way and say that it is a promotional tool that can help in boosting an individuals, companies or events worth in the public eye. For an entrepreneur, the answer to what is a press release would be that its a means to fetch him better business and great profits.

Why is a press release important?

Having discussed above the various implications of a press release service for varied subjects, it must be noted the major purposes that a well-written and researched press release serves include:

• Getting  better business for the issuer
• General aroused interest in the public
• Ensuring quick boost for performance  on the business front
• Reaping humungous profits
• Increased credibility and recognition in the market
• An edge above the competitors

Advertisements v/s Press Releases

While advertising and press releases are considered to be one and the same thing, the latter a sub-component of the former, the truth is radically different. In actuality, advertising and press releases have completely different scopes. Advertising is limited in scope as compared to a Press release since a news release never controls a message like an advertisement does. So the credibility of the former is way greater than the latter. Press releases entail an air of detachment with the marketer/producer in any way whatsoever and that has an impact on the reader. When a credible publishing authority speaks for a product, service, or event, the reader considers the object of discussion to be invested with the same credibility as the publishing authority; thus bringing unprecedented profits to the entrepreneur.

As for the best source to get quality press releases compiled, ProSalesPage is the most trusted Press release service provider in the market currently. The stats for the company clearly establish its supremacy in the niche and if one wants to settle for none other than the best, ProSalesPage is the way to go.

In regards to an online press release service this is the syndication of your press release to 100 of news sites and sometimes it can reach multiple thousands of websites. Online press releases being syndicated in this manner have a very far reach and can prove beneficial not only in acquiring brand exposure, greater audience bases, but also help your site get backlinks.